Cookies Policy

When someone visits we use a third party service, Google Analytics, to collect standard internet usage information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. As soon as this information is collected through Google Analytics, users’ IP addresses are made anonymous, and we will not make any attempt to find out the identities of those visiting our website. This data is retained for 26 months, after which time it is automatically deleted.

Our website is hosted by Nimbus.

Like many other websites, the AB Charitable Trust website uses cookies. 'Cookies' are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual. It is possible to switch off cookies by setting your browser preferences. For further information on cookies visit

Cookies used on the AB Charitable Trust website are

#collect - This cookie sends data such as visitor’s behaviour and device to Google Analytics. It is able to keep track of the visitor across marketing channels and devices. It is a pixel tracker type cookie whose activity lasts within the browsing session.

_gat# - This cookie enables Google Analytics regulate the rate of requesting. It is a HTTP cookie type that lasts for a session.

_ga - This records a particular ID used to come up with data about website usage by the user. It is a HTTP cookie that expires after 2 years.

_gid – This cookie keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session.

The information from Google Analytics cookies will be used by Google in accordance with Google’s privacy policy.

If you have any questions about our use of cookies please call us on 020 7243 9486 or email